IT’S the Hollywood craze that’s given Madonna her toned torso and seen David Beckham really bend it.
The make up designed for northern girls' skin
Publicist Lisa Southern of Lisa Southern PR (above) gives away some of her style secrets...
Name: Lisa Southern
About me: I'm a mum to a little girl called Robyn, I've been a music publicist for longer than I can remember. I have PR’d everything from Hugh Hefner, Yellow Pages, Sugababes, hardcore American bands, Baddiel & Skinner to the Liverpool Irish Festival and everything in between. A massive Liverpool fan, I've been going to the match since 1983 when shorts were short. A lover of vintage clothes (going through Stevie Nicks phase at the moment), hats and finding myself bargains and one offs, collector of vintage crockery. Love Billy Idol, Mark Lanegan, Diana Dors and Bettie Page. Addicted to chillies.
Favourite skin saver: I do love a good serum under moisturiser I've tried so many I usually use Boots No 7 but I went to TX Maxx and tried a few different ones lately and Boots organic range.
Colour essential: I'm definitely a summer so I'm a sucker for a coral lipstick and bright nail varnish.
Signature fragrance: I prefer men's fragrances and Cologne and have just treated myself to Armani Black Diamonds - Bergamot, Sichuan Pepper and Cedarwood, which has made me think of Alan Titchmarsh in his potting shed now!
Must-have salon treatment: It's not really a treatment as such but for any special occasion it has to be pin curls at Origins, near Liverpool town hall. They are the best and always look after you.
Ultimate indulgence: You can count on one hand the times I've had a facial and usually are a gift but I'm about to book in for an Alex Karidis facial at Harvey Nichols and I can't wait
I get my hair done: I've only started to get my hair cut regularly in a salon as I used to ask my mum to get her trusty scissors out. I went before the Liverpool Music Awards in November and I've been going back since to Planet Beauty in Little Sutton and I get my hair cut by Katie. They suggested putting an ash blonde tint on my hair to tone down golden colour which I really like.
Best budget buy: A Touch of Silver brightening shampoo that all the old dears use but it costs £2 and works better than all the premium blonde 'purple' shampoo and conditioners.
Lovely luxury: I adore bath oil and one favourite is called Sugar Snap by Gap Body from Debenhams and you don't need to moisturise afterwards.
Beauty sin: I tried semi permanent eyelashes. Never again! My eyes are so sensitive I looked like one of those horror stories in the women's mags - so will stick with my Benefit They're Real mascara.
I exercise: I go the gym week days after I drop my daughter off at nursery. So when everyone else is on the daily commute I'm having a good ole gossip while powerplating my buns off. I've always been sporty and I used to play football and am still known to have the odd kick about in Sefton Park!
I eat: Everything and anything at least once. Even as a kid you could take me anywhere. I like good food though not rubbish and I love cooking whether it is a Thai green curry from scratch or making homemade pasta using my new favourite toy, the ravioli cutter I got for Valentine's Day. I enjoy food and my mum is a cook. I eat chillies everyday and am obsessed with chili sauce the hotter the better.
Top beauty tip: It sounds corny but it is true, I think if you are happy with life you feel and look good. When you are stressed it can change your total look and with me in particular my eczema flares up,I can look drawn and to quote a friend of mine 'no one wants to have a face like a boiled horse.'
You'd never guess but: I've only been waxed once. As a gift I had an eye package and had my eyebrows darkened and waxed. I didn't realise the warm sensation was the wax, so jumped out of my skin and nearly volleyed the poor girl in the face as a reflex. Luckily I'm not hairy as I think I'd be barred from beauty salons across the land if I needed waxing.
My handbag essentials: Baby wipes - the gaffer tape of beauty, a million and one uses, my trusty Chanel foundation compact which I'll switch from dark to light during the year, a good lipstick and a peachy cream blusher.
Here is a small selection of health and beauty stories - from salons to personal training, Liverpool takes its well being very seriously.
Journalist and scriptwriter Michelle Langan shares her health and beauty secrets...
Name: Michelle Langan
About me: I love writing and I love animals. I hate animal cruelty, and wish more cosmetic companies would ban animal testing. I don't think any animal should have to suffer just for the sake of beauty.
Favourite skin saver: Nude Treatment oil - smells lovely and makes my skin so soft.
Colour essential: Red lipstick
Signature fragrance: Marc by Marc Jacobs or Naughty Alice by Vivienne Westwood
Must-have salon treatment: Any Rodial facial at Nicola Harris Beauty - Bliss!
Ultimate indulgence: A bath in Aromatherapy Associates bath oil. It always lifts my spirits.
I get my hair done: I have my highlights and cut done at The Priory Salon in Anfield - the girls are a friendly bunch and know what I like.
Best budget buy: Cherry almond shower gel 79p from Home Bargains - smells just like marzipan!
Lovely luxury:I love getting a massage when I think I deserve a treat. My favourite way to unwind.
Beauty sin: I'm good - apart from squeezing the odd spot!
I exercise: I love yoga but don't go as often as I'd like to. Dying to try hot yoga.
I eat: No meat for me - everything else I'll try, but haven't eaten meat since I was 18.
Top beauty tip: NEVER EVER go on sunbeds - they are so bad for your skin and so ageing. Faking it is much better.
You'd never guess but: I'm not 21 anymore ;)
My handbag essentials: Mascara, lipgloss, hand lotion, perfume.
More from me: @liverpoolshell